Real-world experiments · firsthand results

Where you create the machine.

I build businesses, use AI and make digital products in the open, then report what actually happened. Along the way: a hard look at the advertising, influencers and media that shape what we believe.

Exhibit Aa typical ad

// the work

Two benches

One bench is for building things. The other is for taking apart the claims everyone else is selling.

Build

make it, run it, report it

  • BusinessesStarting and running real ventures, numbers included.
  • AI in practiceWhich tools earn their keep, and which ones only look good in a demo.
  • Digital productsMaking, pricing and launching things people can buy and download.

Question

take it apart, see how it works

  • AdvertisingWhat an ad is built to make you feel, and what it leaves out.
  • InfluencersWho is paying whom, and what the audience is really buying.
  • MediaHow what we see online shapes what we think and believe.

// how each experiment is reported

The method

Every experiment gets written up the same way, so you can compare them and check the work.

  1. The claimWhat someone says works, or what I want to find out.
  2. The setupTools, time and money going in, stated before starting.
  3. The runWhat I actually did, including the parts that went sideways.
  4. The receiptsReal costs, real results, screenshots where they help.
  5. The verdictDoes it hold up, and would I do it again?

// claims on trial

Up for testing

Popular promises, queued for a real-world test. Results get posted here when they are in.

No.The claimStatus
001You can launch a digital product in a weekend with AIQueued
002Print-on-demand is passive incomeQueued
003AI can write all your marketing for youQueued
004Small creators get paid for postingQueued

Tested firsthand, with my own time and money.

// about

Why this exists

Most of what gets sold online about business, AI and success is told by people selling something. TheJonnyDigital.com documents the process from the inside instead.

Every post comes from a real experiment: building businesses, using AI and creating digital products, with the costs and results shown. Jonny Digital also looks at how advertising, influencers and media shape what people think and believe.

The goal

Show how things actually work, question what we see, and inform others through firsthand experience.